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Convert clients
30 January, 2023
Landing pages are critical to your finance brand’s success. Here we explain how you can create one that converts.
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More than just a logo
15 June, 2022
Creating a strong visual branding strategy can help your finance brand cut through the digital noise and build strong brand awareness. Here we break down how you can do it right.
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Room for improvement
23 May, 2022
New research has revealed that finance brands and consumers are mismatched in what they expect from CX design impacting customer retention and loyalty. So, where can you improve?
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Seamless customer experience
4 April, 2022
Consumers still value in-person shopping experiences, yet love the personalised and seamless nature of the digital space. A hybrid shopping experience is the answer, but what does it involve for finance brands?
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Put the customer first
25 January, 2022
With the pandemic forcing customers to rely on digital platforms, CX design has now become a competitive differentiator. So, what are customers looking for in CX design in 2022?
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Personalised products tailored to needs
11 January, 2022
API technology makes it easy for your finance brand to access customer data and create personalised products tailored to consumers’ needs. So, how can your finance brand benefit?
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Cater to everyone
7 December, 2021
New research reveals inclusive design can expand customer reach by 4x, indicating finance brands should cater to everyone’s needs and abilities if they want to generate meaningful leads.
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Turn clicks into customers
21 July, 2021
With more than two-thirds of businesses competing on customer experience alone, it’s time finance brands focused on UX design to convert website visitors into customers.
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Optimise for mobile
6 July, 2021
With 63% of Google searches being performed on a mobile device, ensuring your finance brand’s website is optimised to be mobile-friendly shouldn't be a maybe but a must.
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Design that leaps off the page
16 March, 2021
The Dubs senior digital designer Tom Bradshaw tells how borrowing editorial design tactics can deliver print-quality digital design.
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The creative process
2 March, 2021
The Dubs senior digital designer, Tom Bradshaw gives a designer's point of view on how to design an infographic with impact.
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Get ahead of the trends
19 January, 2021
The Dubs senior digital designer, Tom Bradshaw shares the design trends that will ensure your content is far from stock-standard.
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Tricks of the trade
20 February, 2020
The Dubs senior digital designer, Tom Bradshaw shares tricks of the trade when designing a finance website that converts.
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The way the cookie crumbles
11 February, 2020
We explain what Google’s decision to phase out third-party cookies actually means for financial marketers.
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We shed new light
4 February, 2020
The Dubs senior digital designer, Tom Bradshaw, sheds light on whether finance brands should be designing for dark mode.
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Be the leading source
1 October, 2019
Google is updating its nofollow policy. So what does this mean and how will it impact finance marketers?
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Highlighting change
5 September, 2019
Testing has begun on Google's new search feature. We explain how it works and what it could mean for finance marketers.
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Give them the razzle dazzle
27 August, 2019
Create long-form content and Google will love you for it. So, what’s the trick to long-form content design to make sure your customers feel the same?
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Queen of the internet speaks
2 July, 2019
Queen of the internet, Mary Meeker has released her latest internet trends report. Here’s what’s relevant for finance brands.
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It’s coming for us all
10 May, 2019
The world is changing fast and it’s thanks, in part, to the Internet of Things.
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Work smarter, not harder
17 April, 2019
Work smarter, not harder. We look at the content management tools that can take the pain out of publishing for finance brands.
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Know your numbers
10 April, 2019
A simple cheat sheet to help finance marketers get to grips with Google Analytics and harness the power of your site’s data.
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Voicing security concerns
29 January, 2019
Voice search may be part of the public's vernacular, but is it the right approach for the finance industry? Hear us out.
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Moo-ving farmers to fintech
13 December, 2018
Made by livestock agents for livestock agents and farmers, peer-to-peer lender SocietyOne tells how their fintech fills the gap in agrilending.
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Giving Advisers a stage
27 November, 2018
How a platform connecting SMEs with insurance brokers is inspiring trust and helping businesses grow.
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The future is here
9 October, 2018
Far from futuristic. When it comes to social media, finance brands can use a combination of AI and human creativity to help produce the best results.
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A timely match
2 October, 2018
The insurance market is in flux as new fintechs disrupt the status quo. So how can legacy brands keep up? John Hancock looks to the Apple Watch.
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Intelligence tactics
17 August, 2018
Ever wished you could access your competitors’ Google Analytics? SimilarWeb lets finance brands do just that, giving the upper hand to grow market share.
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The secret's out
14 August, 2018
Three years after Google’s Magic Leap promised to rocket us into unchartered territory, we look at whether the (augmented) reality lives up to the hype.
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Secure or self-destruct
7 August, 2018
A data room could be the only thing standing between you and reputational damage. We spoke to Digify co-founder about how the platform can assist with information security.
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Get up to speed
17 July, 2018
After ample warning, Google’s latest speed update is here. We look at what it is and what it means for finance brands' SEO.
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Overcoming financial awkwardness
6 July, 2018
Beem It used customer insights to affirm what they already knew – that asking friends to repay money is an awkward experience.
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Scan to pay
24 May, 2018
Sniip is taking on BPAY by creating a disruptive influence on millennials’ bill payment habits, providing another way to fulfil the needs of customers.
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Helping where the banks won’t
19 April, 2018
MoneyMe CEO, Clayton Howes, tells how a casual conversation over beers led to the launch of a mobile-platform that gives millenials quick access to small loans.
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Filling the lending gap
17 April, 2018
Valiant co-founder, Ritchie Cotton explains why there was a need for Valiant in the small business loans space.
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Catch them early
10 April, 2018
Spriggy’s co-founders are on a mission to put an end to financial illiteracy in Australia using a unique app.
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Trust in machines
27 March, 2018
The digitisation of financial services has brought with it convenience, and in 2018 machine learning promises even more in terms of security and advice.
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Interactive storytelling
27 February, 2018
Google competes with Snapchat, Instagram and Facebook’s Discover/Stories products with the unveiling of AMP Stories.
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Invasion of the bots
13 February, 2018
Copywriters are producing tailored, targeted marketing content at an astonishing rate. The catch, they’re not human.
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Are you ready?
21 December, 2017
When Google’s mobile-first index comes into effect in 2018, will your brand be ready? Here are 6 changes that will ensure your site’s ready to be ranked on mobile only.
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We name the real winners
12 December, 2017
Which of the big social media players is leading the technology arms race, who's following the leader and who is the ultimate winner?
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Retail as entertainment
29 November, 2017
Alibaba’s new tech-driven retail experiences scored them $25.3bn of Singles Day success. A great reminder for finance brands that experimenting with your offering can clearly pay off.
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Your new content backbone
2 November, 2017
Adobe’s Tom Braybrook sings the praises of their content management solution, including some impressive case studies.
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A personal touch
24 October, 2017
Alexa is precisely where many companies would like to be – right in your living room. Here's how finance brands can make the most of this opportunity.
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A picture’s worth 1000 words
3 October, 2017
The assessment of risk in the insurance industry is a complex and analytical process. Now, with the help of artificial intelligence, it could be as simple as snapping a selfie.
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A game changing move
19 September, 2017
It's predicted that drone powered solutions could soon be worth $6.8 billion in the insurance industry alone. We look at the benefits for the insurance brands whose drones are in full flight.
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Anytime, anywhere banking
14 September, 2017
ING DIRECT, the original disruptor, talks about the future of banking and how content marketing can help ease the transition.
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Reshaping the conversation
17 August, 2017
If superannuation brands want younger generations to actively engage and become advocates for the brand, they need to bring tech into the equation.
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It's what customers want
27 July, 2017
From fingerprint scanning to iris recognition, selfies to voice tracking, UK banks are embracing biometric security to improve their customer experience.
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And have some fun
4 July, 2017
We showcase insurance brands who are using gamification to achieve benefits for the business and their customers.
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It's only 2 or 3 years away
1 June, 2017
In our continuing investigation into AI and the banking industry, we interview Jake Tyler, CEO of Vancouver-based fintech startup finn.ai.
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Novelty today, reality tomorrow
25 May, 2017
If a 2016 report from Bank of America Merrill Lynch is to be believed, virtual reality could help financial brands strike up new conversations with customers.
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An antidote to falling reach
4 May, 2017
We talk to Leon Bombotas about Newsroom.ly, the content marketing tech platform he founded, and his mission to allow storytellers to easily measure content performance.
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Hello, is anyone there?
18 April, 2017
With the introduction of Apple’s Siri, Amazon’s Alexa, and OK Google, voice recognition is increasingly sophisticated and is already impacting how consumers interact with brands.
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Chatbots and voice recognition
6 April, 2017
Following his trip to SXSW, Teachers Mutual Bank’s Head of Digital, Gerard Smith, offers a glimpse into the future of how finance brands will increasingly use artificial intelligence.
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Passion project to fintech startup
4 April, 2017
Jude founder Ben Lynch shares his vision for an enhanced customer experience in retail banking.
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It's time to cut the cord
15 March, 2017
Cheddar SVP Melissa Rosenthal reveals how the live-streaming startup is bringing sexy back to the finance sector.
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Leverage what you know
14 March, 2017
Data Scientist is a business intelligence role that has seen its profile skyrocket - and businesses serious about content strategy are capitalising on their insights to predict and profit.
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Get ready for your close up
7 March, 2017
With innumerable pieces of content published online each day, companies can't longer afford to put generic fare in front of their audience. Enter the era of personalisation.
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The old guard gets tech-savvy
19 January, 2017
Insurance companies and super funds become more cool and relevant as they embrace the mobile market with a host of new apps.
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Banks embrace technology
5 January, 2017
VR is creating a much deeper connection between people and their finances, on a level that is both intuitive and immersive.
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Can robots really write?
27 December, 2016
In a prediction from Gartner, by 2018 20% of business content will be “authored by machines”. Is this really a tangible possibility or mere science fiction?
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Is your website ready?
22 December, 2016
Is our website mobile-friendly? That should be the question businesses ask as Google moves into a new phase of indexing, showing preference to websites optimised for mobile devices in search results.
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Personalisation and better results
20 December, 2016
The term Big Data has been noise on the internet for years but, like many popular catchphrases, what it actually means to brands remains somewhat muddied. We clear the waters.
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Brands, get ready for your close up
15 December, 2016
From Periscope and Meerkat to Snapchat and Facebook Live, how are live streaming apps being used by brands and users alike?
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Beyond traditional techniques
12 December, 2016
In an industry awash with evermore confusing terminology and acronyms, it’s hard to distinguish between just another buzzword and something that perhaps has a little more bite. So where does current favourite ‘growth hacking’ fit in?
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Clear destination pathways
10 November, 2016
The Dubs Annabel Hodges explains why your website's UX should not be an afterthought: The destination is part of the content journey.
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Making money from church change
3 November, 2016
No, it’s not a new hipster snack: Acorns and Cheddar are finance products changing the way Millennials invest.
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The times they are a changin'
4 October, 2016
Interconnectivity has enormous implications for the banking end of town, and opportunities that could deliver greater security and bigger profits.
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The future of FinTech
27 September, 2016
Investors in the FinTech market believe there is growing demand for new finance technology, moving away from traditional banking and creating new user habits.
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Before it takes over the world
20 September, 2016
What do you get when you cross big data with intuitive programming? Cognitive tech. Here’s what it can do.
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Coming soon
27 November, 2015
We cast our predictions as to what 2016 will bring in terms of technical revolutions for the content marketing world.
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Photography
10 July, 2015
The Dubs' social media director Andrew Frith demonstrates the power of imagery by turning his passion for photography into an active online community.
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Virtual reality
3 July, 2015
Is the long wait over? Is virtual reality here? It's certainly on the march, from Google's humble Cardboard to brave new offerings from Samsung, Sony and Microsoft... and it presents major opportunities for marketers.
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Want vs need
24 June, 2015
When it comes to buying really cool-looking, wickedly functioning new gadgets, let's not kid ourselves it's about need.
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GOOGLE GLASS
12 June, 2015
Looking forward to a future where everyone's swiping the air randomly and watching videos nobody else can see? That's Google Glass world and it's coming, probably.
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Crickets
8 June, 2015
The Google-backed software gives little away in terms of its functionality or accessibility, but the mystery is all too enticing.