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Why beats and best-practice finance marketing go hand-in-hand

Sunny Singh, head of digital marketing, humm group

From crafting designs on one of the original beige Mac Tower 3s to selling mixtapes on the streets of London and playing sets at music festivals like Glastonbury – humm group’s head of digital marketing, Sunny Singh tells the Financial Marketer podcast how his background has influenced his approach to finance marketing.

And while you may not see how dropping beats on the streets relates to marketing a finance brand, giving audiences a snackable taste of content to capture their attention and introduce them to your offering is a key tenet of best-practice content marketing.

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Financial Marketer: The industry publication for finance marketers.

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A true champion of content marketing, in the latest episode of the Financial Marketer podcast Singh and The Dubs founder, Josh Frith trade tactics and sing the praises of a documented, measurable always-content marketing program.

In an industry that at times comes across as “boring as shit”, Singh and Frith explain how financial marketers can break free from the cookie-cutter mould and deliver attributable results.

The Financial Marketer and Singh discuss:


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Josh Frith
Originally a journalist by trade with News Corp, I co-founded The Dubs content marketing group to develop new ways to create stories and deliver these to audiences digitally. Along the way we’ve worked across Australia, Asia and the UK for media giants, national governments and royal houses, big banks and the world’s biggest internet company, Google. But I think we’re only just beginning...