Share this article

Why influencer marketing is more relevant than ever

Peer-to-peer connections

We all know that customers don’t like to be sold to and that the power of content marketing lies in your brand’s ability to deliver content that appeals to your audience’s needs before that of the business. Customers are looking to finance brands for content that’s useful, relevant and above all else trustworthy and authentic. Sceptical of brands looking to push their own agenda, finance brands need to first convince customers that the content they create is done so with their best interest at heart. 

With customers looking first and foremost to their family and peers to qualify the information they read and give them confidence in its source, the role an influencer can play as a relatable extension of your brand is more relevant than ever. With the FBIQ Financial Literacy Study reporting that 44% of 18-34 year olds list family/friends as the most trusted source of information, finance brands should be looking to the role an influencer can play to give your brand that peer-to-peer connection and build confidence in the intentions of your brand. Far from a new concept, influencer marketing is a well-trodden path that we’ve monitored the merits of over many years. 

Subscribe now

Financial Marketer: The industry publication for finance marketers.

Testing CTA

Why an influencer could be your best branding investment

What is influencer marketing and who is getting it right? More genuine and organic than celebrity endorsement, it harnesses both these qualities to captivate audience targets.

Why finance brands should think seriously about influencer marketing

Finance marketers looking to breathe new life into their marketing could (and should) take advantage of influencer marketing.


Finance marketers looking to breathe new life into their marketing could (and should) take advantage of influencer marketing.


Master the art of the influencer marketing campaign

Editor and Founder of Husskie, an influencer-focused lifestyle publication, explains how to execute and reap the rewards of an influencer campaign, drawing on some notable mishaps.

How to use influencers in financial content marketing

Taryn Williams, founder and CEO of shares her tips for genuine and successful influencer marketing campaigns.

The rise of the fin-fluencer on TikTok

What started as a platform for lip sync videos and dance routines has now amassed 800 million active users worldwide and the rise of TikTok fin-fluencers.

With 25 years experience in financial content marketing The Dubs has run countless successful influencer marketing campaigns, get in touch to learn how an influencer could serve as an extension of your brand. 

Contact us

From strategy through to content production, distribution and measurement, we can help. Get in touch.

Testing CTA
Ale MIddleton
A traditionally trained journalist, Ale has spent the bulk of her career designing and executing content marketing strategies for organisations in the financial services, HR, and health and fitness industries. As well as driving strategies that deliver on business objectives, Ale can produce stand out print, digital and video content. A content marketer by day, Ale lives a decadent life as a bar and restaurant reviewer by night.