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The key to good content
14 October, 2021
Choosing a home loan is an emotional experience for consumers, so how can finance brands capture highly coveted customer relationships through their home loan content marketing?
An old adage in business is that to keep a customer or client happy you need to give them what they want. While this sounds simple, in reality there’s so often a disconnect between what businesses think customers want and what they’re actually looking for. When it comes to the content global asset managers are producing, this certainly appears to be the case.
Working in partnership with global native advertising platform Dianomi, our special research report shows the misalignment between what investors are searching for and the content global asset managers are producing. Download the full report to learn where the opportunity gaps lie.
of the total articles produced by global asset managers cover ETFs.
of articles attributed to Cryptocurrency, the 2nd most searched for asset class.
of articles attributed to Commodities, the 4th most searched for asset class.
